The history and the tradition of the KONČAR Group are integrally bound to the history and development of the motor and generator production.
The tradition goes as far back in 1921 when a modest, but important manufacture of electric motors was initialled in Zagreb. The manufacture was maintained extending its range of products under the name of Elektra, Siemens and Rade Končar establishing at the end its brand name of KONČAR under which it is well known nowadays. For example, KONČAR was the first manufacturer that used the lacquered wire in the motor production.
The brand, which is known and recognizable on all continents, steadily and firmly builds its reality on the foundations of tradition, knowledge, experience and vision.